La empresa Score International informó que la cobertura de la carrera Baja 500 llegará a más de 120 millones de estadounidenses, lo que alienta la promoción de las bellezas naturales de Ensenada.
Prevista para realizar del 29 de mayo al 2 de Junio próximos, la promotora de la famosa carrera off road, comunicó que se agregará una nueva competencia, ahora de 400 millas a las ya conocidas Baja 500 y Baja 1000 que tiene a Ensenada como sede de salida y llegada.
Este año, la empresa decidió trasladar su sede en virtud de que la fecha de la carrera coincide con la jornada electoral en la ciudad y el pronóstico de lluvias.
La nueva sede será en el Hotel Estero Beach, ubicado  al sur de la ciudad, que cuenta con infraestructura y requerimientos que demanda la logística de la carrera, adecuada para el evento, explicaron los organizadores.
El cambio de ubicación a una propiedad privada de la carrera fuera de camino Baja 500, edición 51, fue una decisión tomada por la empresa promotora Score International, aclaró por su parte el área de Comunicación Social del XXII Ayuntamiento.
Por su parte la autoridad municipal precisó que aun cuando la carrera se celebre en la misma fecha de la jornada electoral, estarán disponibles todos los servicios y seguridad, si en su caso lo solicita el órgano electoral.
Score International ha informado que se garantizará el acceso gratuito para los seguidores de las carreras fuera de camino, no obstante del cambio logístico, la afluencia de visitantes, la ocupación hotelera y la derrama económica que genera la carrera Off Road Baja 500 a Ensenada será similar a las anteriores ediciones, e inclusive la ciudad recibirá mayor promoción gracias a la nueva cobertura de televisión internacional, consideraron.
Las tres carreras Off Road de Score International en Ensenada serán televisadas a nivel mundial, ahora a través de la cadena «ABC Sports» en alrededor de 120 millones de hogares de Estados Unidos de Norteamérica en televisión abierta, así como en la cadena «ESPN» a nivel internacional.

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