Productos y Recursos

IMPLEMENTAN "SELLO DE CALIDAD" PARA PRODUCTOS PESQUEROS

Con la intención de alentar la confianza en el consumo de los alimentos provenientes de los litorales de Baja California, así como fortalecer la sustentabilidad y la legalidad en todo el proceso de su aprovechamiento, ya se  cuenta con el “Sello de Garantía” para pescados y mariscos, con el que se habrá de involucrar a permisionarios, comercializadores y prestadores de servicios de toda la entidad.

Las autoridades de Pesca en el estado destacaron que con esta estrategia se pretende respaldar los esfuerzos para transparentar la trazabilidad de los productos marinos, desde su recolección, pesca o captura, hasta su preparación para el consumo confiable y saludable.

Se busca fomentar el consumo de los productos de Baja California pero también reforzar la cadena de valor, la disminución del consumo de alimentos marinos importados, y combatir la comercialización de pescados y mariscos de dudosa calidad o de procedencia ilícita, como es el caso de la pesca furtiva.

La población objetivo de este “Sello de Garantía” se basa en personas físicas y morales que ofrezcan producto pesquero y acuícola a restaurantes de pescados y mariscos, pescaderías, supermercados y comercializadores.

Para esto se habrá de invitar a los interesados a que muestren el distintivo en sus establecimientos y/o mensajes promocionales, con lo que estarán asumiendo el compromiso de ofertar productos en todas sus presentaciones de la entidad, inspirarán mayor confianza y seguridad en sus consumidores, pero también tendrán un apoyo preferencial para eventos promocionales, programas de apoyo y capacitación en materia de pesca y acuacultura.

Quienes muestren el sello deberán estar legalmente establecidos en Baja California, además de ofrecer un 60 % productos de pescados y mariscos de las costas del Estado.IM

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